NEW YORK — Popular women's magazine Cosmopolitan is leveraging its brand in the retail space by launching its first-ever fashion collection at JCPenney. The collection includes lingerie, sleepwear, footwear and handbags, available now exclusively in more than 600 JCPenney stores nationwide, as well as on JCP.com.
"Millions of readers turn to Cosmopolitan for insights into relationships, beauty, fashion and health, and our first-ever fashion line celebrates the sexy spirit of Cosmo women everywhere," said Joanna Coles, editor-in-chief of Cosmopolitan. "We are thrilled to bring our magazine to life through this collaboration with JCPenney."
The lingerie offering will range from $7 to $25 and include a variety of styles including leopard and pops of color. Sleepwear will be priced from $10 to $20 and include soft pajamas, satiny robes and babydolls. Handbags will range from $30 to $65) and include purses and clutches. The footwear offering will be priced from $30 to $95 and include heels, boots and flats in on-trend colors.
"We are very excited to be working with Cosmopolitan to bring our customers a new, contemporary fashion and accessories collection," said Liz Sweney, chief merchant of JCPenney. "Teaming up with Cosmopolitan, the best-selling magazine in its category and an expert in all things lifestyle, allows us to further cater to today's women, offering them the best, most on-trend styles, co-designed by a fashion authority."