Jellybean-flavored milk?

Prairie Farms Dairy has rolled out a line of Old Recipe Seasonal Favorites Milk in three flavors: Jelly Bean, Chocolate Marshmallow and Easter Egg Nog.

According to the dairy, the milk is ultra-pasteurized and has an extended shelf life of 75 days, and all flavors are produced using milk from cows not treated with artificial growth hormones.

"Consumers are looking for new and exciting flavors of milk. Old Recipe Seasonal Favorites put a new twist on Easter's favorite candy flavors — Jellybean and Chocolate Marshmallow by combining real milk with just the right amount of flavoring to create tasty, fun treats that also provide essential nutrients like protein and calcium," said Rebecca Leinenbach, sales program director for Prairie Farms Dairy. "Our newest flavor creations capture the essence of spring and are sure to become family favorites for years to come!"

The cartons feature a QR code that will drive traffic to the Old Recipe Seasonal Favorites’ landing page featuring product information, recipes and a coupon.

Beginning this week, Prairie Farms Old Recipe Seasonal Favorites, available in quart paper cartons, will be sold in retail outlets throughout the Midwest. Old Recipe Seasonal Favorites are produced in small quantities and available for a limited time only.

Headquartered in Carlinville, Ill., Prairie Farms Dairy Inc. represents more than 700 farm families with annual sales of nearly $3 billion, 5,700 employees, 36 manufacturing plants and more than 100 distribution facilities throughout the Midwest and South.



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