A new concept from Jockey International, Jockey Bra offers shoppers an innovative shopping experience. The 1,170-sq.-ft. store, at Woodfield Mall, showcases Jockey’s revolutionary “volumetric” fitting system, which is designed to eliminate the frustrations associated with traditional bra shopping.
The space, designed by JGA, is welcoming and luxurious, enhanced by the underlying richness of the featured materials. Print graphics, digital screens and tablets and other elements, including a consultative selling bar, are featured extensively throughout the store, helping educating consumers about Jockey’s new fitting method.
Photo: Skies Fall, Racine, Wis.
Design: JGA, Southfield, Mich.