Online fashion subscription retailer JustFab’s first retail store brings to life the brand’s sophisticated but inviting personality and stylish attitude. The 3,000-sq.-ft. space, in the Glendale Galleria, Glendale, Calif., was designed to mirror the brand's online shopping experience, with cohesive, trend-driven collections showcased against sleek white surfaces.
Customers are able to shop curated product displays, with trend story videos and in-store personal “stylists” offering inspiration and fashion advice on how to wear the trends featured. They can also register at the boutique for exclusive VIP member pricing that was previously available online only. Shoppers who don’t wish to join can opt to purchase items at regular retail price.
JustFab has merged technology and fashion at its retail store to deliver an efficient and seamless shopping. Using the app's floor activity toolsets, JustFab associates are able to check inventory instantly or to send product requests from anywhere within the boutique on their iPad mini devices, eliminating the need for associates to physically check inventory or pull requested styles from the stockroom.
Design: Menemsha Solutions, Los Angeles