Kamali to Design for Wal-Mart

New York City Cherokee Inc. on Wednesday announced the completion of a licensing agreement between Norma Kamali, Inc. and Wal-Mart Stores Inc.

Under the terms of the multi-year deal, the fashion company will create an exclusive collection for the discounter that will include women’s wear, children’s clothing, accessories, footwear and home items. The collection will be offered in select Wal-Mart stores beginning in fall 2008.

"My life dream has been to promote self esteem for women and wellness for the entire family,” said Norma Kamali, president and designer of Norma Kamali, Inc. “Now I have the opportunity with Wal-Mart to create products that combine my design experiences with great value and innovative ideas to fulfill this dream. Through the Wal-Mart stores and Web site I can reach more people and affect more lives than in any other venue."

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