New York -- Kate Spade New York has chosen ConcretePlatform to enhance its international and domestic trading capabilities. Offered as a subscription-based cloud service, ConcretePlatform contains a number of flexible applications – accessed via a browser - that allow brands to trade with their partners across the wholesale, franchise and wholly owned markets, as well as the vast supply network that supports today’s retail community, the company said.
“As our Kate Spade New York business grows both domestically and internationally, the need for a robust solution to manage our assets, and more importantly to maintain brand control and a consistent global execution, was becoming more critical,” said Lindsay Knaak, director of marketing strategy, Kate Spade New York, which is part of Liz Claiborne Inc. “ConcretePlatform has provided us with an ideal solution that enables us to effectively manage our current business while allowing for future growth on the platform.”
Launched in 1993, Kate Spade New York offers a wide range of retail goods ranging from handbags and clothing to jewelry, shoes, stationery, glasses, baby and home. The company’s accessories are now sold in every time zone and on every continent, with dozens of retail shops, a thriving online business, 89 boutiques in Asia, a new flagship store in Brazil, and distribution in more than 400 doors worldwide.
Kate Spade has signed a subscription agreement for ConcretePlatform to establish a ‘home for the brand’ online, so that the company’s headquarters and all its stores – owned and franchised – will have easy access to a one-stop-shop for everything they need to trade the Kate Spade brand effectively. The agreement also includes eight hours of ‘Concrete Continuous Care’ per month: access to ConcretePlatform experts who will ensure Kate Spade New York maximize the benefit of their new home in the cloud.
With ConcretePlatform, Kate Spade New York will now have easy access to sophisticated tools that will allow seamless review and approve of all marketing materials globally, thereby radically reducing the time and cost to market. Likewise, all marketing plans will be crafted and shared on ConcretePlatform, allowing head office to work closely with global markets on executing marketing strategy – on-time and on-brand.