Kay Jewelers leverages Facebook for wedding ring promotion

Akron, Ohio -- Kay Jewelers said it has teamed with wedding site The Knot to launch an interactive wedding ring style quiz on Facebook.

As part of the promotion, consumers visit The Knot or Kay Jewelers on Facebook and answer questions about personal style and wedding ring preferences. Once complete, participants will receive their wedding ring personality types along with brand suggestions, and will be entered into a sweepstakes to win a pair of wedding bands from Kay.

"Selecting an engagement ring or wedding band is one of the most important decisions in anyone's life, and this fun and convenient tool is one more example of how Kay offers a unique customer-first experience to help in that process," said Mark Light, president and CEO, Kay Jewelers.


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