Kellogg’s has teamed up with New York Times bestselling author, Emmy-nominated TV personality and board-certified emergency medicine physician Dr. Travis Stork in a campaign that touts the importance of breakfast and positions the brand as a valuable source of protein grains.
The company plans to promote various cereal brands such as All Bran, Frosted Mini-Wheats, Raisin Bran and Special K Original by pointing out how much protein and other essential nutrients can be found in one serving plus one cup of skim milk.
"I am a big believer that breakfast is the most important meal of the day," said Dr. Stork. "It's not just whether you eat it, but what you eat, and having protein with whole grains during breakfast is a great option. Protein is an essential building block for the body and whole grains provide energy. Starting the day with a cereal and milk breakfast, like a bowl of Kellogg's All-Bran and one cup of milk, is an easy and convenient way to get the day started right. "
Dr. Stork will be working with Kellogg's throughout the year.
"We are so excited to partner with Dr. Stork to spread the news that a bowl of Kellogg's cereal and milk provides the protein and grains you need to start the day right," said Noel Geoffroy, SVP, marketing and innovation for Kellogg U.S. Morning Foods. "He is a breakfast supporter and believes in the nutritious combination of cereal and milk."