Kellwood Brands reshuffles executive team

NEW YORK — Kellwood Company, a leading apparel manufacturer and marketer, has appointed Lynn Shanahan to the newly created role of CEO of Kellwood Brands. 

Shanahan will be responsible for the overall management of Kellwood’s portfolio of fashion brands, including Rebecca Taylor, David Meister, XOXO, My Michelle, Sag Harbor and Briggs, as well as the private label businesses and new strategic partnerships. She will report to Jill Granoff, CEO of Kellwood Company and Vince, which recently filed its registration statement for an initial public offering. Granoff will continue to provide strategic oversight to Kellwood, lead the Vince brand and manage select functional areas of Kellwood Company.

“I am excited to name Lynn Shanahan as CEO of Kellwood Brands,” Granoff stated. “Her proven leadership abilities and track record of business development across multiple brands, product categories, channels, and geographies will add significant value to Kellwood as it strengthens its portfolio and expands its industry presence.”

Shanahan has more than 30 years of executive leadership experience in the fashion and retail industry. She is founder of the C2 Group LLC, a company that partners with leading fashion and lifestyle companies to provide operating management, brand development and overall growth strategies. Most recently through C2 Group, Shanahan was president of Marimekko NA, where she was responsible for spearheading the company’s North American expansion strategy including retail, wholesale and e-commerce platforms and the opening of New York and Beverly Hills flagship stores. Previously, Shanahan served as group president for Tommy Hilfiger playing an integral role in shaping the company’s long term global vision and growth with responsibility for U.S. wholesale, e-commerce, licensing and marketing. She is also credited with building Tommy Hilfiger’s global licensing and distribution program to more than $1 billion in sales.

“I am thrilled to be joining the Kellwood Company,” Shanahan commented. “I look forward to becoming a part of this well-respected organization and using my experience to continue to build Kellwood's impressive brand and business growth platforms.”

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