Phoenix – TV personality and fashion designer Kelly Osbourne is joining the omni-channel marketing campaign to promote PetSmart’s new “Pet Expressions” line of grooming services. Osbourne will serve as a “trend spotter” and also offer tips and advice on pet grooming.
The Pet Expressions campaign will include videos and postings on social media sites including Facebook, Twitter and Instagram.
“I’m known for holding nothing back when it comes to my style and my opinion, and I love extending that critical eye to fashion for my three beloved dogs,” Osbourne said. “Each of my dogs has its own personality, and PetSmart’s Pet Expressions helps them stand out and steal the spotlight.”