Kenshoo matches clicks on search engine ads to Facebook audiences in real time

San Francisco -- Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time. This allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook’s targeting capabilities to find more customers like them.

Kenshoo IDA gives marketers access to Facebook’s entire ad inventory, including mobile, as well as Facebook’s advanced filtering capabilities to further refine targeting on top of consumer search intent data.

Throughout a multi-month test period for a leading national retailer, Facebook campaigns targeting Intent-Driven Audiences achieved up to 110% higher ROI and 66% lower CPC than their analogous SEM campaigns, according to Kenshoo. Also, IDA campaigns on Facebook had significant positive impact on paid search campaign performance with SEM campaign conversion rate increasing by 19%, lifting paid search revenue by an incremental 22%.

"Facebook’s Custom Audience targeting capabilities allow marketers to reach the people that matter most to them – their loyal customers. Kenshoo's Intent-Driven Audiences allows advertisers to bridge audiences across marketing channels by bringing together consumer intent signals from search campaigns and Facebook’s Custom Audience targeting capabilities to drive better results for their marketing efforts,” said Blake Chandlee, VP of partnerships, Facebook.

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