Kmart introduces exclusive doll line

HOFFMAN ESTATES, Ill. Kmart announced that it is introducing an exclusive doll collection called "What a Doll."

"Kmart is excited to help little girls make everlasting friendships by bringing the What a Doll collection to stores nationwide," said Dev Mukherjee, president of seasonal and toys for Sears Holdings. "We hope parents will appreciate the value of the dolls, not only for their affordability, but also for their children, who will learn new means to express themselves through safe and creative playtime."


The collection includes dolls, travel bags, identical outfits, cosmetics and accessories to inspire girls' friendships, creative play and imagination, the company reported. Doll apparel and accessories fit standard 18-inch dolls. The collection launched in July with new outfits available in stores for the back-to-school season. New dolls and a seasonal assortment of clothing will be available beginning in October and November to celebrate the holiday season, Kmart reported.


All of the dolls in the collection are available for $29.99. Clothes and accessories range from $19.99 to $24.99 and are sold separately.


Kmart announced that it is also bringing the What a Doll collection online to The website offers fun activities for parents to do with their children, including play date and sleepover party recommendations, healthy cooking ideas, coloring pages, seasonal tips for activities like outdoor fun and gardening.

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