Kmart announced the start of its 2013 St. Jude Thanks and Giving campaign, which incentivizes Shop Your Way members to make donations to the St. Jude Children's Research Hospital for childhood cancer in exchange for reward points.
Members of the Shop Your Way loyalty program who donate between now and Dec. 28 will receive a coupon for 5% of the price back in points that they can use toward their next purchase. The offer lasts through Jan. 31, 2014.
"Our holiday season at Kmart would not be the same without St. Jude Children's Research Hospital, and we're happy to recognize the generosity of our Shop Your Way members this year," Kmart VP retail services Clay Wahl said. "We're always humbled by the outpouring of support from our members and associates and hope to raise even more money this year to help more families have a healthy and happy holiday."