Hoffman Estates, Ill. - Kmart is offering a no-money-down layaway program to members of the Shop Your Way loyalty program for the holiday season, starting Sept. 4. Kmart's layaway program includes both online and in-store contracts for coveted items across dozens of merchandise categories, including apparel, home, toys and electronics.
Kmart is also running a new ad for the program both on TV and YouTube.
"We know it's early, and that is exactly when smart shoppers start thinking about using layaway for the holidays," said Jai Holtz, VP and general manager financial services for Kmart parent company Sears Holdings. "Based on member feedback, we are expanding no money down layaway nationwide to help members and customers who want to make small payments over time leading up the holidays. Kmart is committed to helping our members budget their finances throughout the holidays by kicking off no money down layaway as early as possible so they can feel confident about checking everything off their lists."