Milwaukee Kohl’s Department Stores has opened its new photo studio in Milwaukee, just miles from the company’s Menomonee Falls, Wis., headquarters. The new studio will be used to photograph nearly all weekly circular and e-commerce elements in house.
Kohl's said that it will still conduct on-location shoots, but by bringing more photography under one roof, efficiencies will increase, costs will decrease and more cohesive branding will result. The new photo studio more than doubles Kohl’s previous studio space and serves as the first of more than 80 green buildings Kohl’s plans to open in 2008 and beyond.
The 100,000-sq.-ft. facility was constructed using the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) criteria and is expected to earn a Gold rating from the organization.
Once certified, the company said it will be the only LEED-certified photo studio in the country.