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Korean home shopping retailer selects IBM mobile, analytics solutions

Seoul, South Korea – South Korean home shopping retailer NS Shopping is deploying mobile and analytics solutions from IBM to improve its omni-channel customer experience and relationship management.

NS Shopping currently sells its merchandise via television, catalogues and online, and will use IBM Smarter Commerce technology to integrate mobile and social channels into its retail environment.

In addition, IBM will help NS Shopping collect and analyze omni-channel Big Data, obtain a centralized, real-time view of customer and product data from across all channels, expedite the application development lifecycle, and redesign the omni-channel customer experience to strengthen brand image and customer engagement.

NS Shopping will deploy IBM solutions including the MobileFirst platform, IBM Power Systems and IBM System x servers, as well as IBM Interactive services.