Kroger buys iconic New York specialty grocer

The Kroger Co. has acquired a New York City-based retailer of specialty cheeses and meats.
The supermarket giant has purchased Murray's Cheese, which was founded in 1940. Financial terms of the deal were not disclosed. 
Kroger also bought the three Greenwich Village retail condominium units that house Murray’s home base. The five-story, 22,000-sq-ft. building, which is also home to a bakery, was owned by Murray’s Cheese.  
The two companies entered into a partnership in 2008, opening in-store Murray’s cheese shops in a handful of Kroger stores. Currently, 350 Kroger-operated stores nationwide feature a Murray’s shop. 
“For cheese lovers and connoisseurs, it doesn't get more authentic than Murray's," said Rodney McMullen, Kroger's chairman and CEO. "Our customers are excited to buy the unique offerings of Murray's Cheese right in our stores, and we're excited to ensure this iconic cheese shop will remain a part of the Kroger family for many years to come."
Murray's former owner and president, Rob Kaufelt, will remain affiliated with the business as a strategic adviser. 
"When I set out on this journey, my goal was simply to run the best cheese shop in Greenwich Village,” said Kaufelt. “I'm proud that we've been able to maintain the spirit and service of a mom-and-pop neighborhood shop amidst our growth into the national market.”


- 6:56 AM
Don D Salvo says

I have been in the retail business for many years and see the revolving door turning "back to the future" where authenticity is coveted by the customer. Our group has been in business for nearly 67 years under the direction of one family. The "Neighborhood" grocer is wanted by young and old alike--not only for the food but for the "back to the future" experience. The trick is the authenticity of the product AND the people--people who know and love the products they are selling. Murray's is a perfect example. Now it's up to Kroger to make sure that the product is not lost either in the quality and the place in it's larger footprint where the product is presented to the customer. The old "department" from the original Department Stores comes to mind. This is the way our business is once again trending. Good luck Kroger. Contact me should you have questions. Don DeSalvo A General Partner The Cafaro Company 206 979 1724

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