ATLANTA — Kroger announced plans to host the largest Cinco de Mayo celebration in the Southeast at Fiesta Atlanta at Centennial Olympic Park this Sunday.
"We recognize the need to be authentic in the ways we connect with the Hispanic community and the need to offer culturally-relevant information about our products," stated Glynn Jenkins, Kroger communications and PR director. "Fiesta Atlanta allows for that interaction so that we can better learn how best to address the specific needs of our Hispanic customers as well as the community as a whole."
As Fiesta Atlanta attendees listen to mariachis belting out rancheros and salsa rhythms fill the air, they can make their way down to the "Kroger Isle" — an interactive and dynamic area for children and adults that will feature entertainment, many free product samples and information on popular food items.
The daylong event will feature live Latin international, national and local recording artists on two stages. Additionally, there will be traditional, handmade crafts and delicious, savory Latin foods. In addition to the "Kroger Isle," other festival partners will also feature interactive displays and sample products.