Cincinnati Twenty-three Kroger stores in central Kentucky will start testing a new health and wellness program, according to a report by Progressive Grocer.
The program will feature the NuVal nutrition rating system, and will serve as a testing ground for the grocer’s entire store base. The trial began Tuesday.
NuVal features shelf tags with scores from one for the least healthy foods to 100 for the healthiest items. The system analyzes over 30 food factors and ingredients to calculate a given score.
Additionally, the Kentucky test stores will feature registered dietitians to run scheduled tours with shoppers to help assess their individual dietary needs. Some tours will be available for children.
Further, the program will feature LUCY, Kroger’s name for the LC600 Health Station, a kiosk that enables shoppers to find out their weight, body mass index, blood pressure, pulse, blood oxygen and other health measures.