AddThis

Lacoste launches e-commerce operations in China

Troyes, France – Lacoste is establishing an online presence in Greater China using a new multichannel commerce solution from Accenture that features Demandware as the core digital commerce platform. Under terms of the agreement, Accenture has designed and built Lacoste’s online store and will continue to manage the operations of its online business in China.

This includes technology support, back office services, integration with microsites, customer services, logistics payment services and social media networks. Lacoste will retain responsibility for all brand related activities, such as digital marketing, eMerchandising, branding and media. Accenture will use Accenture Interactive to help deliver the services to Lacoste.

“We are excited to be making the iconic Lacoste brand available online to Chinese consumers,” said Sébastien Fayet, head of digital at Lacoste. “Accenture’s solution offers Lacoste the ability to quickly reach millions of Chinese consumers, and provide them with a quality and secure online experience.”

© 2014