Lacoste selects Manhattan Associates to support omni-channel commerce

Paris – Lacoste has selected Manhattan Associates' Enterprise Order Management solution to orchestrate its omni-channel retail operations and facilitate the company's continued growth. With Manhattan's technology, Lacoste intends to deliver a consistent brand and unified shopping experience to its customers.

The technology will provide Lacoste customer service representatives, initially in the call center, with a single view of customer transactions and network wide inventory, while giving shoppers control of when, where and how they receive goods.

"Manhattan's depth of experience and capabilities in omni-channel fashion retailing made this an easy decision," said Francis Pierrel, CEO, USA, at Lacoste. "Manhattan's success with large and innovative omni-channel retailers, across multiple geographies, was critical in our selection process. Its Enterprise Order Management solution will become the heartbeat of our omni-channel operation and will drive conversions across every point of commerce and improve customer lifetime value."

Lacoste will initially deploy Enterprise Order Management in the U.S. and plans to expand the deployment globally to support the company's omni-channel retail operations throughout Europe and Asia also.


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