Lands' End appoints marketing chief

Nearly two months after Sears set it free, Lands' End has named Steven Rado as SVP, chief marketing officer.

Rado will guide a team of 50 professionals across marketing operations including consumer insights, forecasting and analytics, catalog, digital marketing, customer acquisition, e-commerce, public relations and advertising.

"I am confident that Steven's proven success in the marketing vertical will be a great asset to us," said Edgar Huber, CEO and president of Lands' End. "We look forward to adding a new member to the Lands' End leadership team who will bring a wealth of knowledge in marketing Lands' End to current and future consumers."

Rado comes to Lands' End as an experienced marketer with a strong background in retail and banking. Most recently, he was SVP of marketing and customer strategy for Office Depot, and prior to that he was VP of marketing for Victoria's Secret Direct. He has an MBA from The Ohio State University and received his J.D. degree from Case Western Reserve University School of Law.

"Steven's strong experience will be invaluable as we continue to focus on new customer acquisition, driving our digital transformation, increasing our brand presence and advancing our data analytics capabilities," said Huber.



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