Levi's gets a new brand strategist

SAN FRANCISCO —  Levi's announced that it has appointed Beto Guajardo as its new global VP strategy. In this role, Guajardo will be responsible for leading the development and execution of the brand's growth strategy and global business development.

"Levi's jeans and the people who wear them embody the energy and events of our times. The brand is more relevant to consumers today than it has ever been," said Robert Hanson, president of the global Levi's brand. "Beto's innovative and strategic approach makes him the ideal leader to leverage these exciting times to drive long-term profitable growth."

Most recently, Guajardo served as VP North America strategy for Avon where he was responsible for developing innovative and transformational solutions to deliver top- line revenue growth and operating profit. During his tenure at Avon, Guajardo also held the roles of VP global sales strategy and VP Asia Pacific strategy and new business development. 

"I am energized by the opportunity to work with and help grow one of the world's most iconic and dynamic brands," said Guajardo.

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