Lids grows footprint with acquisition

Genesco’s Lids division acquired wholesale team sports company Nashville Sporting Goods and its production affiliate National Team Embellishment, both headquartered in Nashville, Tenn.

"The acquisition of Nashville Sporting Goods is a perfect fit for Lids Team Sports," says Ken Kocher, president of Lids Sports Group. "Not only will this expand our team sports presence in our parent company Genesco's backyard, but this acquisition, coupled with our existing national presence, will solidify LIDS Team Sports' regional stronghold in the sportswear and wholesale team sports business. We look forward to sharing our sporting goods expertise and services with existing and new customers across Tennessee and Alabama.

Included in the acquisition are 11 sales professionals located throughout Tennessee and Alabama as well as a first-class production and distribution facility.

“We are confident that operations of Nashville Sporting Goods will continue uninterrupted and seamlessly for our customers through the transition. We are extremely excited to add Robert Butler and his employees to our team," Kocher added.

"Lids is a great fit for Nashville Sporting Goods,” Butler said. “By joining the Lids team, we are able to remain true to our mission of 'delivering what we promise,' while adding access to the broad spectrum of inventory, first-class production facility, and the industry's best web based 'flash stores' that already exists within Lids Team Sports. My team is very excited to help spread the Lids culture throughout the South."

Lids Sports Group, under its Lids Team Sports division, currently serves all 50 states with all-inclusive sporting goods to a broad range of customers, including colleges and universities, high schools, corporations and youth organizations.



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