New York City, Lord and Taylor debuted new shopping bags and boxes in 47 stores throughout the Northeast. The company is displaying them in the flagship's Fifth Avenue windows during New York's Fashion Week.
The bags are made of bright white paper and sport the Lord and Taylor script logo. The bags’ interiors are orange/yellow.
"The new packaging program is an integral part of our on-going branding campaign and their extraordinary quality demonstrates Lord and Taylor's commitment to enhancing in-store services and amenities, as well as to upgrading merchandise assortments," said Jane Elfers, president and CEO.