New York - Lord & Taylor is teaming up with Lifetime's popular "Project Runway" television show for the program’s eleventh season, making it the show’s exclusive retail sponsor.
As part of the sponsorship deal, the show will feature a custom-built “accessory wall” featuring an assortment of Lord & Taylor’s shoes, handbags and accessories, which contestants will use to complete their looks during each challenge.
In addition, customers can predict the season's winner for a chance to win a $2,500 Lord & Taylor gift card to be used toward creating their very own accessory wall.
“We are very excited to partner with 'Project Runway' again for its eleventh season,” said Bonnie Brooks, president of Hudson’s Bay Company, the retailer’s parent company. “Runway’s mission is very much in alignment with Lord & Taylor’s legacy of launching the careers of major American designers, and we look forward to continuing the relationship.”
Lord & Taylor will also host an episode challenge at its Fifth Avenue flagship, which will air Thursday, March 21. As part of the grand prize, the retailer will offer the winner of "Project Runway" the opportunity to sell their collection at the store.