Lowe’s announces new ‘Never Stop Improving’ brand positioning

Mooresville, N.C. -- Lowe’s is replacing its “Let’s Build Something Together” tagline with a new one, “Never Stop Improving” as part of its new brand strategy.

As part of the program, the chain is launching a new advertising campaign Monday, Sept. 19, 2011. Also, Lowe’s will soon be launching MyLowes, a online tool to help customers manage their homes and home improvement projects through every stage.

“'Never Stop Improving’ is not just a tagline -- it reflects our customer’s mindset about their homes and their lives,” said Tom Lamb, senior VP marketing and advertising for Lowe’s. “Never Stop Improving is our promise to them that we will constantly be innovating and improving at Lowe’s so we can satisfy their ever changing needs.


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