Lowe’s donates $250,000 for wildfire and flooding relief; launches social media campaign

Mooresville, N.C. -- Lowe’s said Thursday it is donating $250,000 to the American Red Cross as part of its efforts to provide relief from the wildfires in Colorado and the flooding damage from Tropical Storm Debby in Florida. The home-improvement retailer has already been on the ground assisting local communities affected by both disasters.

In addition to the $250,000 donation, Lowe’s is also launching a social media support program to aid disaster victims. For every Facebook Like and Twitter Retweet received on the Lowe’s disaster-specific posts, Lowe's will donate a pair of work gloves, up to a total value of $50,000, to the American Red Cross to distribute to residents and emergency officials.

“The fires in the Western part of the country and the severe flooding in Florida have affected the residents, including many of our employees, in communities surrounding our stores,” said Joan Higginbotham, Lowe’s director of community relations. “By partnering with organizations like the American Red Cross, we can ensure help is there for those who need it the most.”

Donations to the disaster relief program enable the Red Cross to provide shelter, food, emotional support and other assistance to victims of disasters. In the days and weeks to come, Lowe’s said it will continue to work with the Red Cross to aid in the recovery of individuals and families affected by the wildfires and floods.

Login or Register to post a comment.