Waconia, Minn. - Mackenthun's Fine Foods is rolling out a suite of nutrition tools through a partnership with ShopWell, a personalized nutrition app. Shoppers in Mackenthun's will be able to learn about the health benefits of foods, find healthier alternatives for their nutrition goals, and avoid allergens.
ShopWell's patented personalized nutrition scoring algorithm was developed and is maintained by Registered Dietitians based on USDA guidelines and the latest nutrition research. It takes into consideration the age group and gender of an individual as well as their health goals, wants, and food allergies. By cross-referencing the ingredients in food products with an individual's unique profile, ShopWell generates a personalized nutrition score that indicates whether the food is a good fit.
The ShopWell nutrition score will also be printed out on shelf labels to help those who don't have the ShopWell app. Although it is not personalized, this score allows shoppers to quickly compare the relative health benefits of similar products while in the grocery aisle.