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Macy’s annual Thanksgiving Day Parade to come with free app

New York -- The 87th Annual Macy’s Thanksgiving Day Parade will step-off at 77th Street and Central Park West on Thursday, Nov. 28 at 9 a.m. Started in 1924 with only about a dozen elements, the 2013 line-up of wonder features 15 giant character balloons; 37 large scale, novelty/ornament balloons, balloonicles, balloonheads and trycaloons; 30 floats; 1,600 cheerleaders and dancers; 900 clowns; 11 marching bands; and a host of celebrity performers.

This year’s parade also features its own app. The free Macy’s Thanksgiving Day Parade App will give fans the chance to interact with the famed march, learn more about the elements and share content with their friends.  

From behind-the-scenes previews to the exclusive Elf-o-matic feature, which allows fans to transform themselves into an Elf balloon and share their high-flying debut with friends, the App is a one-stop destination for all things Macy’s Parade. The App can be downloaded from the iTunes App Store or from Google Play.

In addition to the interactive app experience, this year Macy’s iconic characters will take center stage in a series of animated spots on Macys.com/parade.


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