Macy’s in deal with online retailer in China

Cincinnati -- Macy's Inc. will start selling some of its private brand merchandise directly to shoppers in China through a deal with an online retailer there.

The chain said it will the goods through a Macy’s section on, a newly established China-based online retailer of in-season luxury and fashion brands operated by VIPStore Co., a Chinese e-commerce firm and parent company of

In addition, Macy’s has made an equity investment of $15 million in VIPStore. Macy’s Inc. joins other venture capital providers, including Intel Capital, in acquiring a minority stake in the company. Along with, VIPStore operates, an established flash sales site.

“Our relationship with VIPStore will allow us to gain additional experience in the fast-growing Chinese market, and to better understand how consumers across China interact with Macy’s and the products we sell,” said Terry J. Lundgren, chairman, president and CEO of Macy’s. “We continue to believe there is significant long-term opportunity internationally for both Macy’s and Bloomingdale’s. But we need to be certain that our future decisions in this regard are based on fact and experience.”

The Macy’s section on is expected to begin selling an assortment of I.N.C. women’s and men’s fashions in spring 2013. Other Macy’s private brands are planned to roll out in the following seasons.

Visitors to the Macy’s section of can link to the full merchandise assortment available to Chinese customers on Orders placed through will be filled locally through that company’s facilities in China. Orders placed by Chinese customers on will be fulfilled through the United States, as they are today.

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