New York City, Macy’s Inc. on Friday said it agreed to be the exclusive department store retailer for Tommy Hilfiger U.S.A’s men’s and women’s sportswear in the United States, beginning fall 2008.
Under terms of the deal, Macy’s will expand Hilfiger merchandise in every Macy’s division and on macys.com. It will increase the number of Hilfiger shops in high-volume Macy’s stores, renovate and upgrade existing shops and feature Hilfiger collections in its marketing campaigns.
The companies will also work together on new ventures and brand extensions, Macy’s said. Tommy Hilfiger will also continue to operate its own freestanding stores and sell its products on tommy.com.
Macy’s said offering the brand on a more exclusive basis will set it apart from other department stores.
Financial terms were undisclosed.