Macy's campaign channels sitcom fun

NEW YORK — Macy's is paying homage to the TV sitcom with its new, "What's in Store?" campaign.

The campaign, which debuted on Sept. 10, will consist of a series of comedic shorts featuring new Macy’s Herald Square store manager, Harold, as he collides with the many stars and wacky situations that make the “World’s Largest Store” a haven for the fun and fashionable.

“For more than 65 years, Macy’s has provided television viewers nationwide with unparalleled entertainment experiences. From the multiple Emmy-winning Macy’s Thanksgiving Day Parade and the No. 1 entertainment special on Independence Day - Macy’s 4th of July Fireworks Spectacular, to appearances on 'Project Runway,' 'Fashion Star' and more, Macy’s has been at the forefront of television entertainment and pop culture conversation,” said Martine Reardon, Macy’s chief marketing officer. “With What’s in Store?, we are taking the next step in bringing the magic of Macy’s closer to audiences everywhere as we collectively share in the remarkable and hilarious everyday situations that Harold and other store employees experience at the World’s Largest Store.”

The first “season” of What’s in Store? will unfold via a series of television spots and online content ranging in length from 15 to 60 seconds. A star-studded list of Macy’s stable of celebrity designers will make guest appearances along the way including I.N.C. spokesmodel Camila Alves, Justin Bieber, Sean “Diddy” Combs, celebrity and Macy’s Culinary Council chef Marcus Samuelsson, Carlos Santana, Martha Stewart, Taylor Swift and Donald Trump. Making an extra special guest appearance in the “pilot” episode will be sitcom legend, Florence Henderson.


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