Macy's feels the magic for fall campaign

NEW YORK Macy's has announced the fall launch of its "Find Your Magic" campaign. According to the company, the campaign will feature a new iconic television spot, magic in-store elements, and an engaging online destination at

"With more than 150 years of magic-making experience, Macy's is the place where everything comes together for our customers in fun and entertaining ways," said Martine Reardon, EVP marketing for Macy's. "Our brand promises a magical experience everyday, whether that is the excitement of finding the perfect shoe or seeing a giant character balloon take flight on Thanksgiving Day, the magic of Macy's is evident in acts both big and small."

The campaign's online component will be housed at The site will feature fall fashion previews and interactive fashion challenges. In stores, Macy's will invite select shoppers to participate in fashion contests with the winners receiving a $100 Macy's gift card.

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