Macy's teams up with Reading Is Fundamental for fifth year

WASHINGTON Macy's announced that it has teamed up with Reading Is Fundamental to launch the fifth year of Book A Brighter Future, RIF's largest customer supported campaign held at Macy's stores nationwide.

From June 30 through July 31, Macy's customers can give $3 to RIF and receive a coupon for $10 off one purchase of $50 or more at any Macy's store nationwide. Macy's said it will donate 100% of every $3 to RIF.

"Our partnership with RIF demonstrates Macy's commitment to worthwhile causes like children's literacy," said Robin Reibel, GVP media relations, cause marketing and visitor services of Macy's Department Stores. "RIF has a long history of providing books and literacy resources to communities that need them the most, and we are pleased that Book A Brighter Future provides the needed funds to support their mission."

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