Mall at Short Hills launches interactive holiday experience

Bloomfield Hills, Mich.-based Taubman Centers has unveiled a comprehensive holiday program for its Mall at Short Hills, in Short Hills, N.J.

From now through the end of the 2011 holiday season, the mall – which features Bloomingdale’s, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and 160 retailers – is showcasing the season with such offerings as an Ice Palace, a free, multi-sensory exhibit with falling snow, interactive elements, footage of arctic animals and landscapes, an Ice Princess and a visit to Santa Claus.

As guests walk through the 22-ft. Ice Palace, they encounter 6-ft. snow globes featuring Beluga whales and polar bears in BBC video footage. Visitors can leave a handprint on an ice patch and compare its size to a polar bear’s paw. They also can compare their height to a polar bear’s, and try out the imposing Ice Throne that is actually cold to the touch and a unique photo opportunity.

The Ice Palace was designed and produced exclusively for Taubman by Global Experience Specialists.  The all-audience video footage is provided courtesy of BBC Worldwide Ltd. and BBC Motion Gallery.

Besides special holiday offers throughout the mall, there are sweepstakes drawings, “Santa Paws” nights for pets, and a holiday concert series that runs throughout November and December.

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