Market Force: Consumers ranks Cheesecake Cake as favorite casual-dining chain

Boulder, Colo. -- Cheesecake Factory is North America’s favorite casual-dining chain, according to a study by Market Force Information. More than 6,100 consumers were polled for the study, which ranks the top restaurant chains in five categories: general menu, breakfast, steak, Italian and seafood. Cheesecake Factory was tops in the general menu category, receiving high marks for quality of food, healthiness of food and atmosphere.
For the rankings, Market Force asked participants to rate their satisfaction with their most recent casual-dining experience and their likelihood to refer that restaurant to others, with the results averaged to attain a Composite Loyalty Score.

Out of the largest restaurant chains that offer general menus, Cheesecake Factory scored highest with 61%, Cracker Barrel ranked second with 58%, Red Robin was third with 47%, Ruby Tuesday and Buffalo Wild Wings tied for fourth with 46%, and Chili’s Bar and Grill rounded out the top five with 44%.

Nearly half (46%) of the survey participants said they patronize casual dining restaurants at least five-times per month, and 57% said they plan on spending a minimum of $10 per person when they do.

When asked about their dining habits this year compared to 2013, 12% said they have dined out more, 28% have dined out less and 60% about the same.

The study also ranked chains in other food categories and found:

• Maggiano’s is the favorite Italian chain
• The Capital Grille is the favorite steakhouse
• Pappadeaux is the favorite seafood chain
• Mimi’s is the favorite breakfast spot

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