Market Track: April 2011

On average, across the retailer set, number of inserts decreased slightly while the number of pages increased on a year-over-year basis for the month of April. When reviewing front page category share of voice, candy experienced a strong increase in April 2011 compared with the same month in the prior year. This is no surprise as Easter fell later in the month in 2011, giving retailers the opportunity to advertise this category for more weeks throughout the month than in 2010. Other categories with notable increases in 2011 versus 2010 include household cleaning, digital TVs and toys.




Market Track is a market intelligence firm dedicated to increasing customers’ returns on their promotional investments. Through innovative technology and marketplace expertise, it monitors and analyze over 200 U.S. and Canadian markets for every channel of trade in order provide retailers and manufacturers with superior tools to monitor promotional activity, support dynamic decision making and turn information into market intelligence. For more information, contact Market Track at 1.800.235.3781 or e-mail


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