Southfield, Mich. - The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada. The company has changed its name from Mars Advertising.
“At one point in time, advertising simply meant producing an ad and placing it,” said Ken Barnett, global CEO of The Mars Agency. “Today the discipline of marketing has moved beyond traditional advertising and must incorporate every medium that connects brands with consumers and shoppers, including digital and social. We’re redefining our role to provide broad solutions that impact our clients and grow their businesses at every point of the marketing spectrum.”