Mass market talent joins Vera Bradley design house

Rosemary Ricketts and Steve Bohman, retail executives with extensive mass market experience, have joined upscale brand Vera Bradley in key roles.

Ricketts was named vp of merchandising and Bohman was named vp of global production at the leading designer of women's handbags and accessories, luggage and travel items, eyewear, stationery and gifts.

"Rosemary and Steve will be great additions to the Vera Bradley team and will be key players in driving our growth as we execute our comprehensive five-year strategic plan,” said Sue Fuller, chief merchandising officer at Vera Bradley.

Ricketts most recently served as executive director of North America fashion and home commercial marketing for Avon since 2011. Prior to that, she held various merchandising and product development positions of increasing responsibility with companies such as Kohl's, Target, The Disney Store and Dillard's. In her new role, Ricketts will manage the seasonal assortment planning process and will work cross-functionally with the company's product design, marketing and sales teams to bring Vera Bradley product to market.
Bohman is a seasoned sourcing executive with over 25 years of experience who most recently served as vp of global sourcing for Radio Shack. Prior to Radio Shack, he held various sourcing, supply chain strategy and merchandising roles with companies such as Under Armour and J.C. Penney. Bohman will lead the development and implementation of Vera Bradley's global sourcing strategy to support the company's evolving merchandising initiatives.

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