Purchase, N.Y. – MasterCard is unveiling a new omni-channel promotion called “Priceless Surprises.” Consumers who make purchases via any channel, or use #PricelessSurprises on Twitter or Instagram, are eligible to receive random, real-time surprises.
The program will be supported by a fully integrated marketing communications platform that encompasses a wide-reaching media campaign across social, print, radio, television and digital platforms. It launched during the Jan. 26 telecast of the Grammy Awards with a new ad featuring Justin Timberlake giving an unsuspecting fan, Avena Savage, the “Priceless Surprise” of showing up at her doorstep for an unplanned jam session
“The success of Priceless is driven by the campaign’s ability to create emotion, influence behavior, unite people and touch upon consumer passions,” said Raja Rajamannar, chief marketing officer, MasterCard. “Priceless Surprises is an evolution from celebrating priceless moments and enabling priceless experiences to inspiring Priceless in new and unexpected ways.”