Masterfoods to Become Mars Again

New York City, Masterfoods North America dropped its name after five years and is called, once again, Mars. The initial name change to Masterfoods from Mars, Incorporated intended to leverage the company's $18 billion in disparate businesses under a single umbrella brand, AdAge.com reported. Mars changed its corporate name to Masterfoods North America and began centralizing its three top divisions, but now it plans to decentralize its divisions. However, the consumer will probably not notice the move from Masterfoods, except in packaging, AdAge.com said.

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