Houston -- Mattress Firm Holding Corp. has completed its rollout of Genesis Credit second-look financing, which is powered by Genesis Financial Solutions. Genesis Credit allows customers with less-than-perfect credit to purchase goods and services from any Mattress Firm location.
Genesis Credit offers second-look financing solutions to customers with near- and non-prime credit. In addition to providing a financing product that looks and feels like the retail partner’s prime lender, including deferred interest promotions, the program supports repeat purchases.
“We've experienced encouraging sales results in the Genesis test markets since the pilot program began,” said Ken Murphy, COO, Mattress Firm. “We conducted a test with multiple second-look financing options to ensure we picked the right partner and Genesis came out on top in terms of increasing sales, delivering a process that is easy-to-use for our sales associates, and most importantly, a financing program that is customer-friendly resulting in deeper loyalty to Mattress Firm.”