Maurices taps PlayNetwork as music agency of record

Redmond, Wash. – PlayNetwork said Tuesday that it has been selected as women’s apparel retailer Maurices’ strategic music agency for all Maurices marketing initiatives.

As music agency of record for Maurices, PlayNetwork will help expand the retailer’s music footprint with their customers through multichannel engagements that include targeted national campaigns, social media features, music festivals, artist and label partnerships, and exclusive original video content.

“We are excited about continuing and strengthening our partnership with PlayNetwork,” said Lisa Bartlett, assistant VP marketing at Maurices. “They understand the Maurices brand and our consumers’ love of music. Working with PlayNetwork to evolve our Hometown Sound campaign into a series of ongoing music campaigns will be instrumental in creating an engaging and relevant experience for our customers.”
 

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