Fort Worth, Texas -- McAlister's Deli has partnered with Buxton to identify the best market opportunities for continued growth. Buxton's restaurant expertise and Scout platform will allow McAlister's to quantify growth potential and optimize locations of new and existing restaurants.
"As we continue to grow our network of restaurants, it's critical that we do so strategically," said Jeff Sturgin, chief development officer, McAlister's Deli, which has more than 320 restaurants in 24 states. "McAlister's is a strong concept poised for tremendous growth. We look forward to working with Buxton to assist our growth as we expand the McAlister's brand to more markets across the U.S."
As a Buxton client, McAlister's will receive a customized predictive model delivered through Buxton's web-based Scout platform. Utilizing Scout, McAlister's will be able to analyze potential sites, run demographic reports, and create unlimited market expansion scenarios.