McCormick World of Flavors uses HP technology to engage shoppers

Palo Alto, Calif. -- HP announced that its technology is powering an interactive, hands-on experience for shoppers and visitors at the new McCormick World of Flavors store in Baltimore.

The 3,800-sq.-ft. store, located in the city’s Inner Harbor, is part retail store and part tourist attraction, and is designed to educate visitors about McCormick and its products. It features five digital engagements, including the scent-based game “Guess That Spice,” and a 28-ft. wall dedicated to McCormick’s rich past, and the history of spices and flavors. It also offers “FlavorPrint,” which allows consumers to determine their flavor profile, a cooking demonstration area where they can pick up culinary tips, and “Flavors in the Making,” a series of entertaining videos they can view to see how herbs and spices like saffron and cinnamon go from plants around the world to the table.

McCormick worked with 5thScreen Digital Services — HP’s integration partner for the project — to deploy 42-inch, touch-enabled HP digital signage displays and HP TouchSmart All-in-One PCs within the location.

The interactive displays also demonstrate ways a brand can reward customer loyalty or offer sales incentives. After they test their smelling capabilities with Guess That Spice, visitors are dispensed a discount coupon they can use in the store.

“Telling the story of how McCormick has grown from a spice company to a global flavor company was an exciting challenge,” said Kathleen Haley, director, corporate brand and communications, McCormick. “HP touch displays enable us to tell our story to visitors in an immersive experience. 5thScreen Digital Services were integral partners in creating the content and look and feel of these environments, allowing customers to learn more and sample our brand in exciting new ways.”

Click here to see photos of the store.

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