McDonald’s Canada investing $1 billion in chain-wide store remodeling

New York City -- McDonald's Canada is investing approximately $1 billion in an ambitious program to transform the look, feel and function of its more than 1,400 locations across the country. More than half of the stores are expected to be remodeled by yearend, with the rest completed by the end of 2012.

The restaurants are being made over to have a more contemporary and welcoming ambience. On the exterior, McDonald’s signature red mansard roof is being replaced with a more modern-looking flatter roof. Also new: an attention-grabbing “red blade” architectural element that will provide a home for the corporate logo.

The interior features bold new color palettes, with splashes of McDonald’s traditional brand hues. Notable design features include fireplaces, flat-screen televisions, stone and tile accents, as well as wood tones and colorful wall graphics.

The dining areas are being divided into separate eating areas to accommodate a range of patrons, from larger groups to individuals who want to stay and take advantage of such new amenities as free Wi-Fi.

A new front counter service platform is designed to enhance speed and service. To that same end, many locations will be updated with double-lane drive-thrus. Kitchen-layout changes and new restaurant equipment will help accelerate the company’s menu evolution and facilitate greater order customization

“This is a pivotal time for McDonald’s and we’re placing unwavering focus on transforming the face of our brand,” said John Betts, president and CEO of McDonald’s Canada. “Strong and sustained business results have put us in a unique position to make this historic investment in improving restaurant ambiance, enhancing service and supporting our continued menu evolution.”

In an article in The Canadian Press, Betts said renovated stores have already succeeded in bringing in more customers.

"The business we've been enjoying from our reimaged restaurants or remodeled restaurants is close to double digits," he said.

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