Iselin, N.J. -- McDonald's New York Tri-State Area Restaurants, a franchisor group, has launched a new social media campaign to connect fans across the globe with athletes who will be competing in the upcoming Winter Olympics in Sochi, Russia. Customers can send personalized messages and good luck wishes to their favorite athletes or teams by using the hashtag #CheersToSochi or by visiting www.cheerstosochi.com.
The cheers will be shared via a special display in the Athlete's Village in Sochi, where athletes can view and print their favorite messages onto ribbons to wear around their wrists. Athletes may even tweet their appreciation back.
"This year, we wanted to be able to give fans a chance to feel more connected to the 2014 Olympics and athletes" said Tony Scari, president of the New York Metro McDonald's Owner Operators Association. "We encourage New Yorkers to celebrate Team USA and its athletes by sending their own unique #CheersToSochi message."