Oak Brook, Ill. -- McDonald’s Corporation is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers’ access to fruit and vegetables and help customers make informed choices in the nutritional value of their orders.
McDonald’s specifically commits to: provide customers a choice of a side salad, fruit or vegetable as a substitute for french fries in value meals. The commitment also includes the following related to the promotion and advertising of Happy Meals:
- Promote and market only water, milk, and juice as the beverage in Happy Meals on menu boards and in-store and external advertising.
- Utilize Happy Meal and other packaging innovations and designs to generate excitement for fruit, vegetable, low/reduced-fat dairy, or water options for kids.
- Dedicate Happy Meal box or bag panels to communicate a fun nutrition or children’s well-being message.
- Ensure 100% of all advertising directed to children to include a fun nutrition or children’s well-being message.
McDonald's says it will retain an independent, reputable third party organization to verify progress on the commitment in a clear and transparent manner as part of the agreement. All pieces of this commitment will be implemented in 30%-50% of the 20 major markets within three years and 100% of the 20 markets by 2020.