McDonald’s launches omni-channel coffee promotion

Oak Brook, Ill. – McDonald’s is offering free McCafe coffee is available during breakfast hours starting March 31 through April 13 in participating restaurants. To kick off the two-week campaign, McDonald's will host "Make Friends with McCafe" sampling events at high traffic locations and transportation hubs in multiple cities across the country.

Starting in mid-April, McCafe will also surprise a Twitter follower every day of 2014 with McCafe coffee and prizes. Fans can also keep up with the conversations using the hash tag #McCafe or by following @McCafe.

"We take a lot of pride in our breakfast offerings and our McCafe coffee is a great complement to our breakfast lineup,” said Greg Watson, senior VP, McDonald's U.S. menu innovation. “That's why we're excited to share it with our guests, on us. This event is McDonald's way of encouraging new guests to try McCafe Coffee while giving our breakfast lovers even more reason to enjoy the great taste of our signature blend.”

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